By its special characteristics FIT 0/16 has always been an excellent source for generating business. But nowadays, it is essential that all businessmen recognize the importance
of recycling and adapting to the changing market, because:

• with its two fairs annually it 'feeds' the market throughout the whole
year,allowing buyers to make their purchases on a more
constant basis and spend less;

• it optimizes the buyer's time, by bringing together under one
roof the main manufacturers and importers from the sector;

• it updates the market, by showing the most recent product
launches and the current state of growth and development in the industry;

• it allows for a significant exchange of information;

• it strengthens the existing ties between those taking part;

• it opens up new market niches;
AUTUMN • WINTER
BRANDS
AREA
VISITORS
JAN/04
240
5.200
8.400
JAN/05
270
6.000
8.600
JAN/06
290
6.200
9.600
JAN/07
290
6.500
9.000
JAN/08
300
6.500
9.400
SPRING • SUMMER
BRANDS
AREA
VISITORS
JUN/04
290
6.600
9.700
JUN/05
300
6.800
11.000
JUN/06
310
7.000
10.500
JUN/07
320
7.000
12.500
JUN/07
320
7.000
12.800
.
>> SECTORS
clothes • fashion accessories • footwear • bed and bath linen • articles for decoration
.
>> PUBLICITY
• Pre-registration
Keeping the same procedures as in previous fairs, the Promoter
will send out approximately 15,000 credentials beforehand to all
buyers and professionals from the sector who are registered on its mailing list.
• Invitations
Nearly 16,000 invitations will be distributed to buyers via the mailing
lists of the Promoter, Trade Bodies, Class Associations,
Chambers of Commerce, Airline Companies and exhibitors,
who will send them to their customers.
• Media
In the period preceding FIT 0/16 publicity announcements will be
placed in the main national and international specialist sector magazines.
In addition press releases will be sent on a regular basis to
newspapers, thereby creating great anticipation surrounding the event.
• Press Agency
Provided they supply suitable material exhibitors will have the support
of the Press Agency hired by the Promoter to publicize products,
new product launches and promotions, both before and during the event.
.

Interfeiras Eventos 2008