Series of lectures at the children’s fashion fair FIT 0/16 Concept will feature fashion and retail themes presented by market professionals


Themes such as sales tips, e-commerce, social media and fashion trends are among the free lectures of the fair, which happens from 6 to 8 November, at Expo Center Norte, in Sao Paulo.


Aiming to boost sales of retailers, FIT 0/16 Conceito – International Fair of the Children’s and Baby’s Sector – offers an exclusive range of free lectures given by consultants and fashion professionals. During the three days of this winter edition of the event, the lectures will address themes such as: How to reinvent retail in the Age of Digital Transformation, Learn the secret of buying to sell more in your store, How to make the time to dress cooler! Fashion Trends, Social Media: An incredible showcase for your business and How to create, in practical steps, a successful e-commerce operation. This program shows more and more the concern of the event in guiding and supporting visitors in sales and post-event.


For those who still have doubts about how to understand the habits of customers and identify which medium they use to make purchases, Priscila Camacho will show in her lecture “How to reinvent retail in the Age of Transformation”, on the first day of the event. In addition, he will present that the technological advances of recent years have changed the way to communicate, sell and consume. “Today, consumers are not just looking for a quality product; they want to learn, see, touch, feel, experience, choose, have fun, compare, be recognized, take the product, evaluate, criticize, enjoy, praise and recommend. Technology and the real world mix to create emotional and social bonds with customers. The digital medium is used as an aid channel in the purchase, and the physical store enhances this experience,” says Camacho.


The consultant and fashion editor of Crescer magazine, Barbara Chiré, will talk on the second day about “How to make dressing time cooler”. The idea is to show the various ways of composing children’s looks for all occasions.  “My presentation will be based on tips for moms and shopkeepers, showing that it is possible to make the choice of clothes a moment of discovery of the individual personality of the child. Besides the high fashion trends that will help in this discovery,” concludes Chiré.


The event will also feature parades with the curatorship of the magazine Bazaar Kids. Organized and promoted by Koelnmesse, the FIT 0/16 Concept brings in this edition great exhibiting brands, in addition to bringing together the main buyers and decision makers in this market. With an environment fully prepared for business and professional updating, Koelnmesse hopes to attract shopkeepers from all over Brazil in the three days of the event.




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