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FIT 0/16 and Pueri Expo reinvent themselves and prepare for the re-start of in-person events


Attention shopkeepers and brands in the children’s universe: the most complete event in the sector will be face-to-face again this year! After some digital actions, such as the development of the f+p Biz virtual platform in marketplace format and a virtual business round held in 2021, the 55th FIT 0/16 – International Trade Show for Baby & Children Wear and the 5th Pueri Expo – International Trade Fair for  Baby & Childcare Products returns to its traditional model, following all the security protocols against Covid-19. Both will be held simultaneously from May 25th to 28th, at the Expo Center Norte, in São Paulo.

What does each one of them offer to the public? Well, below you will see some advantages and important information.


FIT 0/16 – International Trade Show for Baby & Children Wear

FIT 0/16, the biggest and most traditional fair in the area, will present the main trends in clothing and fashion for babies, children and teenagers up to 16 years old. With parades to show modern, practical, and comfortable looks from different brands!

So far, large companies specializing in the area are already confirmed: Tempo de Criança with the brands Luluzinha, Oliver, and Mylu; Tip Top, Pituchinhus, Ufrog, and many others. Everything to renew the collections in the showcases with many novelties!


Pueri Expo – International Trade Fair for  Baby & Childcare Products

Pueri Expo: the only exclusive childcare fair in Brazil

Pueri Expo will be held at the same time, and it is the only fair exclusively for childcare in Brazil!

But what is childcare? It is a medical specialty of pediatrics that focuses on children and their families. It is dedicated to the promotion and protection of well-being and health. Pretty interesting, isn’t it?


So, during its event will be gathered brands from the two main spheres: light childcare (pacifiers, bottles, toys, plates, teethers, diapers, layette, among others), and heavy childcare (car seats, strollers, cribs, feeding chairs, furniture, etc.). These products are used to facilitate babies’ comfort and development during their first years of life.

Important brands such as Oasis, MAM Baby, ABC Design, and Cia do Móvel have already confirmed their participation, as well as many other players in the sector will be present.


Marketing actions and partnerships

Besides all this, we have countless marketing actions and partnerships with influencers, such as the actress and presenter Giovanna Ewbank.

Social work is also on our radar. The NGO Florescer, for example, which belongs to the family of actress Karina Bacchi, is one of our partners. Founded in 1995, the non-profit institution aims to contribute in a social way to the Paraisópolis (SP) community, providing education, sports, leisure, professionalization, and cultural services.

In the 2022 edition we expect the presence of shopkeepers, hundreds of exhibiting brands, and a program with lectures, workshops, and consultancies on various topics related to the children’s universe, our greatest passion! This way, shopkeepers and brands will be able to get to know the most modern and innovative products, making it the most complete event in the market. Come join us!


Koelnmesse – Global Competence in Furniture, Interiors and Design:

Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai, interzum bogotá in Bogotá, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

Further information is available at:


Service FIT 0/16 and Pueri Expo

Date: May 25-28, 2022

Schedule: May 25th, 26th and 27th from 10am to 7pm, and on the 28th from 10am to 5pm

Venue: Expo Center Norte – Blue Pavilion

Address: Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo

@feira_fit016/ @pueriexpo


Press Agency:

Minimundo Agency – @meumini.mundo

Fernanda Emmerick [email protected]

Bianca Benfatti [email protected]

Helena Gomes [email protected]

WhatsApp: (11) 2691-4237




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